Why do we sometimes limit the number of free lookups?

Amanda Elliot
Amanda Elliot
Jan 20th, 2023

Our Reverse Lookup of Phone Numbers feature is completely free.

We do however limit a tiny fraction of free lookups to:

  • Incentivize our regular users to consider signing up for our highly affordable monthly subscription plan, which costs less than 2 cups of Starbucks coffee.
  • Limit our operating expenses. Each lookup costs us money, and we can only give away so many lookups per user before the revenue we generate via Ads and User Subscriptions can no longer pay for the free usage.

As you can imagine, our highly skilled software engineers spend countless hours continually enhancing and maintaining the product. As a small venture, our expenses include our team's payroll and the cost to maintain the product's extensive cloud-based infrastructure.

Somehow, we have to generate revenue to keep the product alive.

As previously mentioned, we generate revenue from two sources:

1. Ad revenue.

You will often see banner ads on our homepage. As much as we dislike creating a sub-optimal user experience by displaying ads, it is unfortunately a necessary evil to keep us afloat.

2. Your monthly subscriptions.

Please consider subscribing to our subscription plan if you like us. We believe all of you, that use and like us, should be able to afford our monthly subscription.

If for some reason you are not able to see the full results or any results at all, it could be that we have exceeded our daily quota for the free lookups.

We do understand that not everyone is able to pay. If that is the case, you can always come back to our website the next day to continue using it for free.

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